Quantitative research
| ✰ Quantitative research is based on the measurement of quantity or amount. |
| ✰ It is similar to deductive research. It is also termed as linear research as it typically follows a linear path. 1. Stating with testable hypothesis. 2. Collection of data. 3. Analysing the data. 4. Accepting or rejecting the hypothesis. |
| ✰ Quantitative research involves collecting and converting data into numerical form. |
| ✰ It is applicable to objective assessment of phenomena that can be expressed in terms of quantity. |
| ✰ It follows positivism approach of research. |
| ✰ Quantitative research is basically deductive in nature i.e. the research moves from theory to specific. |
| ✰ The focus of quantitative research on Final results/findings. |
| ✰ Also called rigid research/ fixed research/structured research/Linear Research. |
| ✰ Review of literature plays major role in quantitative research. |
| ✰ Since, it uses probability sampling technique to collect sample data, it has large sample size. |
You Should Qualitative research for Better Performance
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